Last Updated: 15 September 2026
This Legal Notice applies to the Primal Ground website and online store (the “Website”), operated by Primal Ground (“we”, “us”, or “our”).
By accessing or using this Website, you agree to comply with the terms outlined in this Legal Notice, together with our Terms & Conditions, Privacy Policy, Shipping Policy and Returns & Refund Policy.
Business Name: Primal Ground
Business Structure: Sole Trader
Country of Operation: Australia
Website: primalground.com.au
Contact: admin@primalground.com.au
Where required by law, additional business or registration details may be provided on the Website or in customer documentation.
We make reasonable efforts to ensure that information published on the Website is accurate and current. However, product descriptions, specifications, images, pricing, availability and other information may occasionally contain errors or become outdated.
We reserve the right to correct errors, update information and modify or discontinue products or services without prior notice, subject to any rights you may have under Australian consumer law.
Product images are provided for illustrative purposes. Actual product colour, appearance, dimensions or finish may vary slightly due to manufacturing tolerances, lighting, photography, display settings or other factors.
Dimensions, weights, materials and product specifications are provided in good faith and may be subject to reasonable manufacturing variations.
Nothing in this Legal Notice excludes or limits any rights or guarantees that cannot legally be excluded under applicable Australian law.
Our products are supplied subject to the Australian Consumer Law (ACL) contained in Schedule 2 of the Competition and Consumer Act 2010 (Cth).
Nothing in our Website, policies or terms is intended to exclude, restrict or modify any consumer guarantee, right or remedy that cannot legally be excluded, restricted or modified.
Where a product does not meet the applicable consumer guarantees, you may be entitled to a repair, replacement, refund or other remedy depending on the circumstances.
Unless otherwise stated, all content appearing on this Website, including but not limited to:
the Primal Ground name and branding;
logos and graphics;
product photographs;
product descriptions;
written content;
website design and layout;
marketing material; and
other original content
is owned by or licensed to Primal Ground and is protected by applicable intellectual property laws.
You must not reproduce, copy, modify, distribute, publish, sell or commercially exploit our content without our prior written permission, except where permitted by law.
The Website may contain links to third-party websites or services. These links are provided for convenience only.
Primal Ground does not control and is not responsible for the content, availability, security, privacy practices or accuracy of third-party websites.
Your use of third-party websites is subject to their own terms and policies.
To the maximum extent permitted by law, Primal Ground will not be responsible for loss or damage arising from your use of the Website where such liability can lawfully be excluded.
This does not apply to any liability that cannot legally be excluded or limited under Australian law, including applicable rights and remedies under the Australian Consumer Law.
We do not guarantee that the Website will always be available, uninterrupted, error-free or free from viruses or other harmful components.
We may temporarily suspend, modify or discontinue access to the Website for maintenance, updates, security reasons or other operational purposes.
Prices displayed on the Website are subject to change without notice.
We reserve the right to correct pricing errors, product information errors or other errors on the Website. If an error affects an order you have placed, we will take reasonable steps to contact you and address the issue in accordance with applicable law.
An order is not necessarily accepted until payment has been successfully processed and we have confirmed the order.
We may update this Legal Notice from time to time to reflect changes to our business, Website, products, services or legal requirements.
The updated version will be published on this page with the revised “Last Updated” date.
This Legal Notice is governed by the laws applicable in Australia.
Any dispute concerning the Website or our services will be subject to the applicable laws and courts of the relevant Australian jurisdiction, subject to any mandatory rights or protections available to consumers.
If you have any questions regarding this Legal Notice, our products or your rights as a customer, please contact:
Primal Ground
Email: admin@primalground.com.au
Website: primalground.com.au
Designed with durability, comfort, and performance in mind, each mat delivers reliable insulation, superior support, and long-lasting resilience on any terrain. Primal Ground provides a stable, comfortable foundation that stands up to the elements so you wake rested, grounded, and ready to explore.
